Coffee braised chuck roast

Name: Coffee-braised chuck roast
Ingredients: 1 2 1/2 to 3 pound beef chuck roast (or similar cut); 2 tablespoons finely ground coffee; 1 teaspoon cinnamon; 2 teaspoons ancho chile powder; 1 teaspoon chipotle chile powder; 1 teaspoon smoked pimenton; 1 tablespoon kosher salt; 2 tablespoons brown sugar; 1 tablespoon cocoa powder; 3 tablespoons oil; 2 cups strong black coffee; 1 cup Coca-cola